We recently shared how you can get started with a blog for your organization. If you haven’t already, read our simple tips on how to begin blogging and stick to it successfully!
One of the tips from our “How to Start a Blog” post suggested using a variety of authors. Bethany Academy does just this! They have many authors, which keeps the posts fresh and also makes the blog easier to maintain. One customer of ours even has students and parents blog about their favorite things about the school, which can create a great impression for your prospective parents! Take a look at the Bethany Academy blog to see how they are using several different authors on one blog.
Catholic East Elementary has many of their teachers using a classroom blog on their faculty pages. The teacher shares what is going on in her classroom with parents and the students also write blog posts! This not only helps build content and engage the parents, but it also doubles as a writing exercise for the students. Blog posts by 1st graders are not just interesting, but also adorable. Check out Mrs. Albert’s classroom blog for inspiration.
Pastor Shawn from Trinity Lutheran Church ends each of his blog posts with an invitation for comments or for others to share their thoughts. This is the perfect way to encourage engagement and start a conversation. Head over to Pastor Shawn’s blog and share your thoughts!
One Body One Hope shares images in many of their posts. You might be getting tired of hearing us talk about images all of the time, but they are a great way to draw your users in and connect them to what you are saying. Images are particularly important for One Body One Hope because they are a bi-national organization, partnering American churches with Liberian churches. Using images in their updates helps the American readers connect with what is happening in Liberia. Visit the One Body One Hope blog and let their beautiful images draw you into their content.
This sampling shows just a small array of ideas – blogs can be used for all types of purposes and audiences. Their common goal is to provide a steady stream of new content. New content which not only helps communicate to your users, but helps your search engine optimization too! Give thought to starting a blog (or two!) on your site today.
With smartphones growing and taking the majority share of mobile phone usage in America this year, you cannot afford to ignore the need for a mobile site. At FaithWebsites, we are excited to have released an add-on product that enables you to take your current site and create a mobile version of it with very little time or effort!
In case you are still on the fence regarding whether to make the move to a mobile site or not, here is a great infographic that lists 10 reasons why you need a mobile site. While the perspective of this infographic is for business and retail – the statistics and principles apply to all online users. More and more people are browsing on their smart phone for everything – and that includes church, school and faith topics. The statistics of users who have made a purchase reflects the percentage of users making decisions on their smartphones – and those decisions will include donations, which church to visit, which service to attend, and more.
Full infographic below, which is available for download here.
Content Submitted By: Lisa G.
Feel like you’re juggling so many posts, pages, tweets, and more? You’re not alone! Many of our customers share that keeping up with all the social media and online publishing is overwhelming.
There are a few strategies that your organization can adopt that will not only make things easier to manage and maintain, but also will make things easier for your end-users. It’s a win-win that’s worth the effort to create and implement.
Make your website your center hub
When you post to social media they should always revert back to the big picture, your website. Social media in a sense, should be advertising for your website, the primary user hub. Managing social media becomes easier when you are able to take small excerpts from written script on your website and share them with your audience.
Schedule In Advance
There are many programs and applications that will allow you to post right onto your website and share that post via social media directly from that program. Work smarter not harder by connecting your social profiles to your CMS and post directly to your social profiles instantly. There are many opportunities from applications like Buffer, Hootsuite and more, that allow you to schedule your posts in advance so you are not constantly having to monitor what your posting everyday. If you set a day aside to focus primarily on social media, you can schedule posts for as far as two weeks and more on other applications.
There are many companies and brands that have a set game plans in order to keep their audience intrigued with the content they are posting. Some brands set days for specific posts (i.e. Motivational Mondays, Transition Tuesday, Worship Wednesday etc.). When you delegate a plan of action it creates an environment that becomes easier to create content for. Content should be from the heart in order for it to become mainstream. Make sure you’re relaying messages and not just advertisements.
There goes a saying “All publicity, is good publicity.” depending on what field of work you are in that can be true. In the world of Non-Profit, avoiding marketing mistakes is something that should be carefully sought after. When you are marketing your brand it’s important to keep somethings in mind. We have compiled a list of Things Non-Profits Need To Avoid below:
- Social Media Is Meant To Be Social
- Although it sounds easy, conversation is important when it comes to social media. When businesses and brands just focus on displaying information about their website it makes it uninteresting for your reader. It’s important to engage your audience through two-way communication. This will keep your brand interesting and keep your audience interested in learning more. Just posting facts and links to other information can get boring, keep your posts and communication through your brand vibrant and interesting.
- Objectives Need To Be Kept Clear
- We know that you know about your brand but does your audience? Aside from the things you randomly post throughout the day how does your audience know your purpose? Creating an objective that is no longer then 2 sentences, straight to the point and thorough is the way to go. It saves your audience time researching your positioning, and allows them to develop passion through your posts based on the knowledge of your objective.
- DESIGN, DESIGN, DESIGN
- Up-to-date designs and responsiveness are the keys to encouraging an audience to stay attentive and alert. This keeps your audience aware of how up-to-date you are on your content. The more up-to-date a website looks, the more the audience believes in the service or product it provides. Keeping you design cohesive, whether simplistic, modern, vibrant, or candid, inspires the audience and allows them to roam independently.
- Video Recognition
- You know the great saying “A picture speaks a thousand words”? Well imagine what a video can do. Videos create a personal atmosphere that connects your brand to your audience through the power of digital recognition. Words on a screen can do minor impact compared to a moving picture. Enhance the quality of your online persona and truly reach out to your audience.
One of the most important factors for those seeking a good church fit is their comfort level. Setting up a frequently asked questions page is a great way to answer some questions about your church before these church-seekers ever enter your door. It gives you the opportunity to make an impression of a church which could be their home.
Here are some questions to consider adding to your FAQ list:
- What should I wear to church?
- Can my child stay with me during the service? What do you offer for children?
- What does your church service look like? What kinds of things do you do during your worship service?
- How do you do communion? Can a visitor take communion?
- How many people attend your church?
- What kind of outreach is your church involved in?
- How can I get involved?
Use these questions as your starting place for crafting your own FAQ page which can help church seekers in your community understand if your church is a good fit for them. Craft the sort of questions to which you can write solid, honest answers. For example, if your church is in a season where outreach ministry is a weakness but you have strong communities in the church, leave that question out, but instead share about your groups within your church.
This is a great way to share who you truly are, even in your writing style. If your church is very traditional, keep your questions and answers traditional. But, if your church is known for being more laid-back, share your questions and answers in that way, too. Writing a strong, informational FAQ page can help people understand who you are and get them to take those first steps in your door!
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