How to Setup Staff Profiles

shutterstock_194235098Having great staff profiles is essential to marketing your organization on the web.  It helps potential visitors understand a bit about your personality and the kind of leadership that they can expect. Well written profiles can show if you’re a laid back organization or if you prefer a more traditional approach. Knowing who you are helps your visitors feel comfortable even before they walk in your door. While our profiles tool won’t help you write the profile, it will help you easily add this content to your website. However, we have some suggestions to help you get started with building your staff profiles.

Who to include?
The bare minimum is to include any paid staff at your organization, but ideally, especially if you are a very small organization, you should include a profile for anyone in a leadership position. This means if you are a larger organization, you will need to put the profiles up on multiple pages. For a church, this might look like one page for Staff, one page for Ministry Leadership and one page for the church board. For a school, this might look like a page for Administrators and a page for each level of school— Elementary School, Middle School and High School.

What to include?
Start with the basics about this person— what do they do? Consider if every potential visitor, particularly those not familiar with your church and denomination, will understand what this person does. If not, explain their role. For example, “John organizes our adult bible studies. While he does not have time to attend each bible study every week, he makes sure that all of the study leaders have what they need to teach you well. He also leads his own bible study group on Tuesday nights.”

For staff biographies, particularly those such as administrators and teachers at your school or those in pastoral roles at your church, include school histories and relevant experience. Maybe even a bit of irrelevant experience if it is interesting enough! This is not important for volunteer leadership, but it can be good to include if they have credentials that go along with their volunteer position or long term experience in this position.

Include something fun about this person. If your organization is more traditional, this might just mean a short bit about this person’s family or maybe this person’s favorite church holiday and why they love it. If your organization is more laid back, you can include some fun information— favorite flavor of ice cream, favorite sports team, whatever it is that makes them tick.

Lastly, be sure to include a photo of the person you’re sharing about, as well as contact information. Email is the best and phone is good if your organization will use it. We’ve seen a growing amount of profiles include links to social media sources such as LinkedIn, Facebook, Twitter, Instagram and others. If included, we urge you to consider privacy of your staff and volunteers and be sure to only link to what they are comfortable with. Our recommendations would be LinkedIn or Twitter, due to the slightly less personal nature of those social media sources.

How to write it?
The writing style that you choose is a great way to make your organization’s personality show. If you are generally a more laid-back organization, let this show in your writing. Definitely stick to proper spelling and grammar, but write it as casually as you might speak to someone. If your organization is more traditional, stick to a biographical format and keep the writing style on the formal side. This is a subtle way to help people know who you are and have some consistency from your website to the front door of your organization.

Where to put it?
You should create a dedicated page for staff profiles. This page could go into your “about” category, if you have one, or “contact” if you do not. If you are a church, the profiles tool is ideal for this purpose. If you are a school, or even a larger church, the faculty database is a better fit for your organization. This allows you easily put the profiles onto multiple pages, make them searchable and even create webpages for each faculty member.

When to do it?
Okay, this question is hopefully a bit redundant— immediately! But, there’s one more point I want to make here, be sure to update your staff profiles once in awhile. Definitely update them whenever someone leaves, but even if a staff member gets a dramatic haircut, update their picture! If they find their profile just doesn’t quite fit them anymore, change it around a bit. You want to make sure that the message people read on your website fits with the person that they will meet inside your doors. It’s one more way to build a consistent picture of who your organization is.

We hope you’ll take the time to put together great staff profiles for your leadership. It’s a great way to show who you are as an organization and help potential visitors get to know you a bit better. You may also want to take a look at the Help Guide for the Profiles tool, ideal for churches or the Help Guides for the Faculty Database, ideal for schools or larger churches.

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