Prepare Your Website for Easter

fws_freeSlides_2015-001_600x480_002In December, we shared some tips for updating your website for Christmas. It’s just as important to make sure that your website is ready for Easter. Hopefully, you will have many new visitors walk in your door and lots of excitement as your church family gathers together to celebrate the wonder of Jesus’ resurrection. Your website is an important tool to evangelize, communicate and welcome new visitors and encourage them to walk through your doors on Easter Sunday.

1. Prominently note your Good Friday / Easter service times. Particularly if you have special service times for Easter Sunday, make sure that is clear and easy to find on your website homepage. You can download one of our free images to share the excitement of Easter with your website guests– find those in our image gallery here. You can even use a photo editor like PicMonkey to put your Easter service times right on the image.

2. Make your visuals click through to more information. One of the most visual ways to communicate Good Friday and/or Easter Sunday services is through the slide show on your home page, as noted above. However, connect your slide to a webpage that contains expanded or detailed information. Slides move quickly, and people want to click / tap for more information. Update a current webpage, or build a new webpage that contains the following:

  • service times (all services times);
  • physical location (if applicable for special events, outdoor early sunrise services, etc.);
  • nursery / child care services available or not available for each service;
  • special or extra/overflow parking;
  • details such as fellowship, coffee, breakfast afterwards, etc.;
  • clearly state that all visitors are welcome – don’t assume that people reading will just “know” that

Put a link (ideally on the right side of the page) to the pages that contain your map / driving directions, your nursery / child care page, etc.

3. Share on social media as well. Post the same information with your service times on your social media feeds as well, with links back to your website. If you are using the Social Stream Database, you can even do this right from within Site Manager.

4. Promote special events. Are you having any special events for Easter Sunday, such as a fellowship lunch after the service or an egg hunt? Be sure to include those on your Easter page and social media feeds as well.

5. Don’t forget to update your regular website calendar. For those members and regular attendees that subscribe and/or have your calendar page bookmarked, be sure to update your calendar feeds with the service dates and times. Remember that you can create a calendar event that contains a webpage link – so if you created an Easter service / event webpage, add that same page URL to your calendar event. This is an easy and efficient way of getting all your visitors to the same page and information!

Easter Sunday is an opportunity to draw in many guests to your church. By utilizing your website to share the important details, you are maximizing your opportunity to encourage new visitors.

Remember to visit our image gallery to download some Easter images. Here are some of our newest additions:


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