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Google’s Mobile Friendliness Ranking

mobile websiteSearch Engine Optimization (SEO) is an ongoing process, but before you look to do any more work to improve your SEO, be sure you have a mobile optimized or responsive website.

Starting already last fall, Google announced that mobile friendly websites would be part of their ranking equation. Now, Google has announced that starting April 21, they’ll be expanding their use of mobile-friendliness as a ranking signal. In a nutshell, this means that if you do not have mobile friendly pages, your rankings will be affected. Exactly to what extent – or how fast – is not something I can state. However, in a somewhat unprecedented manner, Google has made it clear that there will be significant impact and has even assigned a date for the release to its algorithms.

If you are a Faithwebsites customer and have a mobile or responsive website with us, you are sitting in a very good place! If you have an older website and added any formatting such as tables or text formatting with fonts, your content layout should still be reviewed and simply converted to the mobile optimized product and/or other formatting which is not mobile friendly removed. However, if you started with a new site in this past year, then move your focus on building fresh updated content for your site. Your site will pass the mobile-friendliness test!

If you do not currently have a mobile site, it’s time to look at getting a mobile optimized site, or better yet – to consider updating your website design to a responsive design. While SEO may not be a top priority for your organization, it is essential to all organizations to have some level of rankings. Beyond Google’s impact, you’ll be making the right choice for your users, more of whom are trying to view your website on a phone or tablet device.

If you are interested in learning more about mobile sites and/or responsive website design with Faithwebsites, email us at sales@faithwebsites.com.

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