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New to Responsive? Let’s Understand More.

Responsive was a buzz word. Now it’s a term that’s often heard, but not always understood. One of the simplest and perhaps best descriptions I’ve read is straight from Wikipedia:

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

Content-is-like-water-1980And the image above provides a visual for what responsive content is. I personally love this word picture – content is like water – but it’s still a bit hard to grasp. I mean, “water becomes the cup”? Yeah…

The point is that content must be free to flow and move – filling the vessel in which it is in at the moment. And that vessel can be just about anything these days, and I’ve no doubt that devices, screens and other technologies will continue to be invented, creating even more ways and forms web content can be viewed.

What does all this mean for you?

Responsive isn’t a temporary thing that is going away anytime soon. It is the way that content on the web needs to work. It’s gaining ground, changing and growing more mature as an established must. In short, you need to get your head around the changes you must make in order to continue producing a website – and any web content – that will be deliverable and readable for your users.

To get started, we’d recommend the 2 items below:

  1. You need to move – or make plans to soon move – to a responsive web design.
  2. Start learning and continue understanding how to best build your content so it works well on a responsive site. There are two areas we’d love to see our customers really learn and expand upon: image size & placement, and how to organize and lay content out on a page.

The good news is that Faithwebsites has multiple ways to help you achieve both of those goals above. The reality is – both require time and resources, which means this requires a commitment from you and your organization.

Is it worth it? Yes, we really believe so. Churches and Christian Schools alike are continuing to see growth and even dependency on online communications, and your website needs to be the center hub of your online presence. Your users need to know they can depend on your website to get the info they need fast and easy. A non-responsive site will soon create frustration and confusion.

If your goals include any type of marketing, outreach, evangelism, or enrollment/admissions, then moving to a responsive site and learning how to build content better for responsive behavior is essential. You’ll lose your reach (or potential reach) with simply not having content that flows to the device/screen your visitor is using.

Interested in learning more? Contact us for information, and be sure to follow us for more content-flow building tips.

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