Feel like you’re juggling so many posts, pages, tweets, and more? You’re not alone! Many of our customers share that keeping up with all the social media and online publishing is overwhelming.
There are a few strategies that your organization can adopt that will not only make things easier to manage and maintain, but also will make things easier for your end-users. It’s a win-win that’s worth the effort to create and implement.
Make your website your center hub
When you post to social media they should always revert back to the big picture, your website. Social media in a sense, should be advertising for your website, the primary user hub. Managing social media becomes easier when you are able to take small excerpts from written script on your website and share them with your audience.
Schedule In Advance
There are many programs and applications that will allow you to post right onto your website and share that post via social media directly from that program. Work smarter not harder by connecting your social profiles to your CMS and post directly to your social profiles instantly. There are many opportunities from applications like Buffer, Hootsuite and more, that allow you to schedule your posts in advance so you are not constantly having to monitor what your posting everyday. If you set a day aside to focus primarily on social media, you can schedule posts for as far as two weeks and more on other applications.
There are many companies and brands that have a set game plans in order to keep their audience intrigued with the content they are posting. Some brands set days for specific posts (i.e. Motivational Mondays, Transition Tuesday, Worship Wednesday etc.). When you delegate a plan of action it creates an environment that becomes easier to create content for. Content should be from the heart in order for it to become mainstream. Make sure you’re relaying messages and not just advertisements.
There goes a saying “All publicity, is good publicity.” depending on what field of work you are in that can be true. In the world of Non-Profit, avoiding marketing mistakes is something that should be carefully sought after. When you are marketing your brand it’s important to keep somethings in mind. We have compiled a list of Things Non-Profits Need To Avoid below:
- Social Media Is Meant To Be Social
- Although it sounds easy, conversation is important when it comes to social media. When businesses and brands just focus on displaying information about their website it makes it uninteresting for your reader. It’s important to engage your audience through two-way communication. This will keep your brand interesting and keep your audience interested in learning more. Just posting facts and links to other information can get boring, keep your posts and communication through your brand vibrant and interesting.
- Objectives Need To Be Kept Clear
- We know that you know about your brand but does your audience? Aside from the things you randomly post throughout the day how does your audience know your purpose? Creating an objective that is no longer then 2 sentences, straight to the point and thorough is the way to go. It saves your audience time researching your positioning, and allows them to develop passion through your posts based on the knowledge of your objective.
- DESIGN, DESIGN, DESIGN
- Up-to-date designs and responsiveness are the keys to encouraging an audience to stay attentive and alert. This keeps your audience aware of how up-to-date you are on your content. The more up-to-date a website looks, the more the audience believes in the service or product it provides. Keeping you design cohesive, whether simplistic, modern, vibrant, or candid, inspires the audience and allows them to roam independently.
- Video Recognition
- You know the great saying “A picture speaks a thousand words”? Well imagine what a video can do. Videos create a personal atmosphere that connects your brand to your audience through the power of digital recognition. Words on a screen can do minor impact compared to a moving picture. Enhance the quality of your online persona and truly reach out to your audience.
One of the most important factors for those seeking a good church fit is their comfort level. Setting up a frequently asked questions page is a great way to answer some questions about your church before these church-seekers ever enter your door. It gives you the opportunity to make an impression of a church which could be their home.
Here are some questions to consider adding to your FAQ list:
- What should I wear to church?
- Can my child stay with me during the service? What do you offer for children?
- What does your church service look like? What kinds of things do you do during your worship service?
- How do you do communion? Can a visitor take communion?
- How many people attend your church?
- What kind of outreach is your church involved in?
- How can I get involved?
Use these questions as your starting place for crafting your own FAQ page which can help church seekers in your community understand if your church is a good fit for them. Craft the sort of questions to which you can write solid, honest answers. For example, if your church is in a season where outreach ministry is a weakness but you have strong communities in the church, leave that question out, but instead share about your groups within your church.
This is a great way to share who you truly are, even in your writing style. If your church is very traditional, keep your questions and answers traditional. But, if your church is known for being more laid-back, share your questions and answers in that way, too. Writing a strong, informational FAQ page can help people understand who you are and get them to take those first steps in your door!
We’re continuing our series covering our tools and how you can use them to the fullest. It’s been awhile since we did our introductory Tool Box post, which covered the Prayer Requests tool. This series features individual tools in Site Manager and what they are best used for.
The links list tool is a simple tool for building links, but there are many things that you can do with it. This tool recently had some significant enhancements, so even if you’ve used this tool in the past, it’s time to give it a second look!
Explaining the links list tool is as simple as its name; you can use it to create a list of links! These can be links to outside sources, internal pages or even files in your File Uploads. You can do this in any Content Editor or Resource/Content list tool as well, but what makes the links list tool so useful is how it formats the links for you.
So, let’s talk about the formatting options. When adding the links list tool, you have 3 display options: “Show Full List”, “Dropdown Box” or “
Show Full List
When do you want to use “Show Full List”? This option shows the links and all of their content without clicking on any menus or links to expand or drop down the list. Perhaps you are having a fundraiser at your school and want to create a page to share about all of your sponsors? Use the Links List Tool with the “Show Full List” option. This will allow you to share their logo, link to your sponsors’ websites, and add a description about who they are and how they are supporting you.
This option can be used in either the main body or right side bar, but the option to add a photo is only available in the main body.
Below is an example of the “Show Full List” option with a few options for next steps in the admissions process as an example. “Join Us For An Open House” and “Start Your Application” are the links, then we have the icons added as an image, and lastly, to the right of the logo, there is a description, where we have some additional information built to display. A similar look could be achieved with the content editor tool, but the links list tool will offer consistent formatting.
This option creates a drop down field with your links. You can use this any time that you are short on space or even for a utility navigation or quick links. It is a much more compact option than the Full List. However, because of it’s design, you cannot use link pictures or descriptions with this option.
The third and final option for the Links List tool is Expand/Collapse Link. In some ways, it offers the best of both the Show Full List option and the Dropdown Box option. It offers a compact display until it is clicked on, but once clicked on, it expands to the full display. These links can have a description and a photo if being used in the main body.
On the left, you can see how the tool displays before being expanded. “+ View All Links”, is how the Links List tool displays before being clicked on. You can customize the text to say whatever you would like. On the right, is the full expanded Links List, after being expanded. It looks Identical to the “Show Full List” option except that it has the “collapse” button above the links.
Ready to get started with the Links List tool now?
The Links List tool is available on all service plans for both the main body and right side. If you need help on setting up your links list tool or adding links, please review this support article on the Links List Tool.
Seeker-Friendly is a new blog series which will share some simple tips to making your church more accessible and appealing for someone looking for a new church. While some people still find a new church by word-of-mouth, more and more people, particularly young people, are scoping out churches online, to figure out the options and narrow down their choices. This blog series will cover the “must-haves” for creating a website which is welcoming to the outside world.
Today’s tip is simple, but it is absolutely essential. Take a look at your homepage and see how quickly you can find the answers to the following questions:
- Where do you meet?
- When do you meet?
- How can they contact you?
How many clicks does it take your users to find these answers? Ideally, all of these answers should be quickly and easily found on your homepage. For a question which might need a bit more detail, like where you meet, there should still be a prominent link to that on your homepage. On the inside page that you’re linking to, you can have a clickable Google map and possibly some directions, if your location is hard to find or the parking is in a different location.
Also, confirm that all information, particularly your contact information, is current and accurate. Is this an email address which is checked regularly or is there a better one which might get interested individuals a faster response?
The main purpose of this exercise is to think about how accessible your website is for someone searching for a church on the internet. To visit your church, your guests first need to know when and where to find your church, and know how to get in touch with you beforehand if they have questions. These may seem like simple things, but they are absolutely key to get visitors in your door.
Join Us on Twitter
Join Us on Facebook
- July 2017 (1)
- February 2017 (2)
- January 2017 (1)
- November 2016 (2)
- October 2016 (1)
- August 2016 (3)
- July 2016 (1)
- December 2015 (1)
- August 2015 (1)
- May 2015 (1)
- April 2015 (1)
- March 2015 (2)
- February 2015 (1)
- December 2014 (1)
- November 2014 (2)
- October 2014 (5)
- September 2014 (6)
- June 2014 (1)
- March 2014 (1)
- February 2014 (1)
- January 2014 (2)
- December 2013 (1)
- November 2013 (3)
- October 2013 (1)
- September 2013 (2)
- July 2013 (1)
- June 2013 (1)
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (2)
- January 2013 (1)
- November 2012 (2)
- October 2012 (4)
- September 2012 (2)
- July 2012 (2)
- May 2012 (2)
- April 2012 (2)
- March 2012 (1)
- February 2012 (1)
- November 2011 (4)
- August 2011 (2)
- May 2011 (3)
- April 2011 (1)
- March 2011 (2)
- February 2011 (1)
- January 2011 (1)
- December 2010 (4)
- November 2010 (3)
- October 2010 (1)
- September 2010 (2)
- August 2010 (2)
- July 2010 (1)
- June 2010 (3)
- May 2010 (2)
- April 2010 (3)